We talk often about the importance of good investor behavior when it comes to having a successful investment experience. The need for disciplined behavior is heightened for investors who have exposure to value stocks, which are companies who are relatively underpriced in comparison to their peers.

Breathe easy, this will not be a wealth management group’s attempt at a full recounting of the biblical story of David’s victory over Goliath, although it is quite the tale.

How does it make you feel when you’re told what to do? Do you leap to action excited about an idea that isn’t your own or are you more likely to do the opposite? Studies would suggest the latter is more likely.