Knowledge Centre

We believe that informed investors make better decisions. When you understand how markets work – and how human psychology can get in the way, you are more likely to stick to a long-term plan. Developing the skills and knowledge to make smart and informed decisions helps you become more financially confident and empowered. We share our insights and experience through these articles, research pieces, videos and white papers.


As Nobel laureate Eugene Fama said, “There’s one robust new idea in finance that has investment implications maybe every 10 or 15 years, but there’s a marketing idea every week.”

The Guru Myth

In many areas of daily life, we rely on advice of experts.  These people have spent years honing their expertise, often through rigorous academic training.

Avoid Big Mistakes

There’s a big difference between humans and computers.  Humans have feelings.  They often act emotionally, but think they’re rational.

Important Tax Receipt Information

We have put together a comprehensive tax document checklist for your convenience. This will make collecting the necessary documents and filing this year’s tax return a seamless process.